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An Interview with Jeff Howard & Paul Gerard: The Creative Team Behind Planes Fire & Rescue

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One of my absolute favorite interviews throughout the entire press trip to LA last August was that with Jeff Howard and Paul Gerard.  Paul Gerard is the Director of Creative Development and Jeff Howard is a co-writer for the movie Planes: Fire and Rescue, now out on BluRay/DVD!  I think the reason I enjoyed this interview SO much was because of the interaction between Jeff and Paul.  You can tell they have been working closely together for awhile by the way they interacted and even at times, finished each other’s sentences.  This mesh of personalities definitely played a part in to making Planes: Fire and Rescue such a huge hit.  Here is some tidbits from that interview:

Question: When you’re doing a movie like this, do you have a story before you go out and research or does the story develop from the research?
Paul: Sort of a little bit of both, yeah.
Jeff: Little bit of both. There’s — it’s more of the latter. Basically, the — the impetus for it was, okay, you know we started it when the first Planes movie was only a year into development and production, so it was still going to be three years before Planes came out, but we thought it was coming together pretty well, and we said, “Let’s do — let’s start working on a follow-up, ’cause we think this is gonna be pretty successful,” and Bobs started looking into the different arenas of aviation. What could we do? We could do this sort of a story, this sort of story, different things, and —
Jeff: And he started looking into aerial firefighting which is something that hasn’t been shown a lot in movies, and when he first started investigating it, the very — you know, this is where the research sort of led us into what the story was gonna be, because he discovered that the first aerial firefighters were crop-dusting aircraft, and that the type of planes that Dusty is modeled after are also used for firefighting. They put pontoons on them. They let them scoop off the water. Exactly what happens to Dusty in the movie. And we said, well, this is a natural extension for what Dusty’s next adventure is gonna be. It was a great “in.”
Of like, well, somehow, he has to go do that, and he gets modified to it like these aircraft actually are. Um, and then we went out and started talking to the people who actually do it, and we would get little tidbits of — of things, and the idea of like, second chances. You know. You do go through a few iterations of the story. Like, the first version of the story was not about second chances, necessarily, when we went into it. And then, once we started learning more from the research, we said, “You know, what’s really interesting about this world, is this, that all of these aircraft used to do something else, and what if you had a story — ” You know.
Bobs came in one day, and said, “What if Dusty can’t race anymore. It’s not a choice. What if he’s — it’s like an injured athlete story. You know. You’re at the top of your game, the top of your sport, you break your leg. What are you gonna do with your life? You know?” And so we started thinking of it in those terms, but it was sort of born out of seeing that these other aircraft had second chances as well. So, they sort of both feed each other. Sometimes you will go in with a story idea by the things you discover. Sometimes you go into this story idea and you realize, “Oh, no, it’s actually this,” which would be much cooler of a story to tell, and you shift over to that.
So, they sort of feed each other, and it wasn’t something where we went out and spent three months on research and then come back and write. It was like, let’s go out — we had sort of a nugget of an idea, let’s go learn some stuff. Oh, that’s cool. Let’s come back and write some stuff. You know who we really need to talk, it’s this type of person. Let’s go out and talk to them. Then let’s come back and fiddle with some stuff. We need to visit the smoke jumpers. So it was a much — you know, a year at least.
Paul: At least a year.
Jeff: Of back and forth, developing the story, and doing the research, sort of back and forth and hand in hand, so –
Question: None of the animation is done until you have the story done?
Jeff: Once you have the story together, in terms of like, a script or, you know, a treatment of a script, then you start doing the storyboards, which is just the black-and-white drawings, and you edit it together into an animatic or a story reel where you can watch the whole thing with a temporary voice and sound FX and music and everything to see if it works, and you go through that, four, five, or six or even more times, and at the same time, you know, the guys are doing designs. And building things in CG. And then only when that is nailed down, then you go ahead and say, “Okay. Now we’re gonna really start animating it,” and that part, just the animating takes a year or more by itself.
And even then, there are things that you will change down the road, like the thing about the smoke jumpers looking before they jump out. That was late in the process.
Paul: That was late in the process, with the jump —
Jeff: So, we were like, even though we’re in animation, it’s like, all right, we need to go and put that sequence in, and sometimes we’ll change lines, you know, up till even a month before it’s done, you know we’re tweaking stuff, with, you know, Travis, or Chuck, would come in and say, “You know what? It’d be better if they said it this way or you showed this, or maybe you need a shot actually clarifying to say this.” We would add stuff later on, but it takes a long —
Paul: Yeah. Takes a long time. I mean, people are already shocked — that, like, it takes three years to –
Jeff: Yeah. Some people were like, “Wow, you churn that out in a year after — ?” Well, no, [OVERLAP] we started it three years before the other one came out. This is — both of them took, you know, a really long — it’s just very labor intensive, and, uh, yeah.
Question: When we went today (to Van Nuys Air Tanker Base), I actually saw the aircraft that you modeled the animation after. I was so blown away by the accuracy, like, wow, this is so awesome, and I appreciate that. I have a nephew that’s autistic and he loves cars and planes. And I love that he’s learning, it’s not just a cartoon or animation. He’s actually learning stuff.
Jeff: Yeah. Well, that was part of the intent. And we’ve talked to different — you know, we had this one screenwriting consultant come in who talked about how people in movies loved to see process. You love to see —
Paul: Immersion.
Jeff: — to get insight into a world that you know nothing about. Whether it’s, oh, this is how chefs operate. This is how fighter pilots do it. This is what it’s like in the boiler room of a brokerage firm. You know.
Paul: This is what the bottom of the ocean looks like.
Jeff: Yeah. People are interested in seeing that. There’s — there’s fun in being able to learn those kinda things, so, you know we didn’t set out to make an educational movie.
But the details that we would learn, that we’d think were cool, we’re like, “Oh, let’s put that in, just ’cause we think that’s interesting and fun and we’re all animation — we’re all aviation geeks to begin with, so…”
Paul: You don’t have to make stuff up if the world is fascinating. It makes your job a lot easier if the world is really interesting and you’re seeing a lot of really cool things, and, you know, I — I always liked the idea of immersive experiences, where you’d go and you explore a world that you’d never seen before. I think that that forces you to be original, and it forces you to actually be honest with your storytelling.
So, um, you know, it’s fun, it’s fun when you get to go to the movies and get entertained, and learn something.
Question: So, you said that you’d started working on the second film three years before it’d come out. So, are you planning another one?
Jeff: We cannot say.
Paul: I cannot confirm or deny that.
Jeff: Confirm nor deny. Cannot confirm nor deny anything that we’re working on. Just don’t walk around the building too much…um, you know, we’re always thinking of stuff. It’s, if people want to see it, and we have a good idea, then it’s totally a possibility, so, um, but, we’re not allowed to say. Stephanie has a gun, and she’ll shoot us –


Go pick up your BluRay/DVD copy of  Planes: Fire and Rescue today!
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