Only 104 more days until THE BIGGEST day of the year. No, not my birthday (that’s the second biggest day of the year). It’s the day the highly anticipated Star Wars: The Force Awakens is released in theaters everywhere, December 18th 2015! I will be there opening day in my Darth Vader costume! Yes, I totally have a Darth Vader costume. Today, FORCE FRIDAY, I will be purchasing some accessories and toys for myself the kids.
Today, merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe as ‘Force Friday’ officially got underway. Hot off the heels of the 18+ hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled, the celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.
“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to share them with fans around the world,” said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products.
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:
Star Wars BladeBuilders Jedi Master Lightsaber toy from Hasbro
Star Wars: The Force Awakens Big Figs(31” and 48”) from JAKKS Pacific
Hot Wheels® Star Wars character car assortment and Escape from Jakku™ Starship playset from Mattel
LEGO Star Wars Poe’s X-Wing Fighter™
Star Wars: The Force Awakens Kylo Ren Lightsaber, a Disney Store exclusive
Star Wars Micro Machines First Order Star Destroyer from Hasbro
LEGO Star Wars Kylo Ren’s Command Shuttle™
Star Wars: The Force Awakens Elite Series die-cast figure assortment, a Disney Store exclusive
Rio de Janeiro
Star Wars Black Series 6” figure assortment from Hasbro
‘Good Morning America’ (New York)
LEGO Star Wars Millennium Falcon™ and Star Wars BB-8 from Sphero
Star Wars Remote Controlled Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spin Master
Star Wars: The Force Awakens Role Play for kids exclusive to Disney Store
Star Wars First Order Stormtrooper Deluxe NERF Blaster from Hasbro
Star Wars Battle Action Millennium Falcon from Hasbro
Star Wars: The Force Awakens Poe Dameron’s X-Wing Vehicle from Hasbro
Additionally, fans tuning in to watch ‘Jimmy Kimmel Live’ on ABC were treated to a fun product reveal with Jimmy and his security guard sidekick Guillermo, showcasing Star Wars: The Force Awakens Voice Changing Masks exclusive to Disney Store.
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, such as Amazon.com, Kohl’s, Target, Toys “R” Us and Walmart, as well as Disney Store and disneystore.com.
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STAR WARS: THE FORCE AWAKENS arrives in theaters everywhere on December 18th!