I attended the #InfinityWarEvent on behalf of Disney and ABC in Los Angeles 4/22-4/24. This post is part of the required content series, all opinions and experiences are my own.
Lucasfilm and Star Wars: Force for Change started an initiative called Roar For Change, a global challenge in support of UNICEF.
Last month when I was in Los Angeles for Avengers: Infinity War press junket, we learned about a new initiative with Disney and lucasfilms called “Roar For Change.” The initiative is going on from now until May 25th and all donations will go to UNICEF. I just absolutely love when a company gives back for the better good and what perfect timing with the new movie SOLO: A Star Wars movie hitting theaters on May 25th! So, what can you do to take part in this initiative? It is simple!
Roar For Change Details
The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
Fans can share their best Chewbacca impersonation, don a voice-changing Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
UNICEF saves and protects the world’s most vulnerable children, working to ensure child rights and providing health care, immunizations, nutrition, access to safe water and sanitation services, basic education, protection and emergency relief. Through their work in over 190 countries, UNICEF has helped save more children’s lives than any other humanitarian organization.
And don’t forget SOLO: A Star Wars Movie oepns in theaters nationwide on May 25th and advanced tickets are now on sale!
Board the Millennium Falcon and journey to a galaxy far, far away in “Solo: A Star Wars Story,” an all-new adventure with the most beloved scoundrel in the galaxy. Through a s eries of daring escapades deep within a dark and dangerous criminal underworld, HanSolo befriends his mighty future copilot Chewbacca and meets the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.